Make Your Own Pack at WAVES summit
Tata Play | UI/UX Designer
Project Background
The World Audio Visual & Entertainment Summit (WAVES) is a global media & entertainment event hosted in Mumbai, bringing together leaders, innovators, and policy makers.
As part of the Tata Pavilion, Tata Play showcased its cutting-edge solutions. Among them was the Make Your Own Pack (MYOP) journey — an interactive kiosk experience designed to highlight customer-centric innovation.
The demo was experienced by thousands of attendees, including: Tata Group Chairman, TRAI Chairman, CEO of Tata Play, Global Head of YouTube Music and many more. The scale and impact of the event can be seen in the video below, capturing the Tata Play Pavilion in action during WAVES Summit.
My Roles & Responsibilities
Led end-to-end design of the MYOP journey for kiosk in just 2 days.
Worked closely with senior leadership to align vision and demo goals.
Collaborated with Tech & HFI teams to ensure the live site was as close to the design as possible.
Personally drove testing on kiosk and validation on the event screen before launch.
Challenges
Earlier kiosk screens for MYOP already existed, but they were broken, incomplete, and not suited for a high-visibility event. The challenge was to redesign the entire experience end-to-end, ensuring:
Seamless interaction flow
Clean visual design with real-time updates
Smooth transition from kiosk to mobile
And all of this had to be built and tested under extreme timelines.
Journey Flow
The kiosk experience was designed as a simple, guided journey:
Entry Banner – Tap to begin the MYOP flow.
Language Selection – User selects their preferred language.
MYOP Screen – Grid of categories displayed; pricing calculated in real-time.
Pack Options –
Your Choice: Channels based on user selection
Specially for You: Adds 40+ more curated channels
Success Screen – User unlocks a 1-month Tata Play Binge trial with QR code.
Mobile Continuation – QR leads to a browser flow for number validation, showing either success or error states depending on eligibility.
Early Exploration
The MYOP journey already existed in a web/mobile format on Tata Play. This gave me a useful baseline of the core steps — Language → Genre → Quality → Pack → Success.
However, the challenge was to transform this flow into a kiosk-first experience:
Larger tap targets to account for touchscreen interaction.
Simplified steps and hierarchy so users could complete the journey quickly in an event setting.
Legibility for large display screens, where content must be scannable even from a distance.
I started by mapping the existing flow (see below) and then reimagined it for kiosk context, creating a more streamlined and event-ready version.
Testing quickly revealed UI breakages and scaling issues, which became key learnings to guide the redesign.
Approach
I redesigned the journey specifically for kiosk interaction, ensuring it felt intuitive, engaging, and quick to explore in an event setting.
Final Flow
Tap on MYOP banner → entry point.
Select Language → filters available content.
Make Your Own Pack screen → grid of categories dynamically updates, with real-time pricing.
Curated Packs →
Your Choice: channels based on user’s selections.
Specially for You: 40+ additional curated channels.
Success Screen → unlocks a 1-month free trial of Tata Play Binge (30+ OTT apps), with a QR code.
Mobile Continuation → scanning the QR opens a mobile landing page to verify eligibility. Users see either a success screen or an error state.
Final Designs
Kiosk Designs
Mobile Designs
Testing
To ensure smooth execution at the event:
I collaborated closely with IT and HFI teams to align development with design intent.
We tested iteratively on a sample kiosk in the Tata Play canteen, refining UI and fixing breakages.
Final Design on Sample Kiosk
Waves Summit Showcase
The MYOP kiosk was showcased at the Tata Play Pavilion, presented live by our CEO and experienced by thousands of visitors.
This project strengthened my ability to take ownership end-to-end — from rapid design to live testing — and taught me how to design for a new medium like kiosks. I’m grateful for the opportunity to collaborate so closely with cross-functional teams and proud that our collective effort resonated at the WAVES Summit.