Hi, I'm Ritika
A UI/UX Designer crafting intuitive digital experiences
I specialize in creating scalable, user-centered experiences that bridge business goals with usability. With 4+ years of experience at Tata Play and Reliance Jio, I’ve designed impactful journeys for OTT platforms, super-apps, and entertainment ecosystems.
Case Studies
Personalisation - MyJio
Company: MyJio | Role: UI/UX Designer
Specials Destination Page
Company: Tata Play | Role: UI/UX Designer
Visual Stories
Company: MyJio | Role: UI/UX Designer
Make Your Own Pack at WAVES summit
Company: Tata Play | Role: UI/UX Designer
Skills
Visual/UI Design
Crafting clean, modern interfaces that balance aesthetics with usability.
User Research
Turning user insights into design decisions that solve real problems.
Prototyping
Bringing ideas to life quickly with interactive, testable prototypes.
Interaction Design
Designing intuitive flows that guide users seamlessly through products.
User Testing & Feedback
Conducting user tests to gather actionable insights and iterating designs based on feedback.
Motion Design
Using animations and micro-interactions to enhance engagement and delight.
Figma
Building scalable design systems and collaborative prototypes with precision.
After Effects
Creating smooth motion graphics and interface animations to elevate UI storytelling.
About me
From my very first experiments with design, I’ve been fascinated by how digital products can shape the way people connect, explore, and solve everyday problems. Over the past 4+ years, I’ve grown into a UI/UX designer who thrives on creating experiences that are both visually engaging and deeply user-centered. I believe great design lives at the intersection of empathy, clarity, and impact.
When I’m not sketching flows or fine-tuning interfaces, you’ll likely find me enjoying a strong cup of chai, exploring new food spots, or sketching quirky digital art that often makes its way to my art account on Instagram.
Work Experience
Tata Play
2024 - Present
A leading Indian content distribution and Pay TV company, delivering entertainment and digital services across television and OTT platforms.
MyJio
2021-2024
India’s largest digital services super-app by Reliance Jio, enabling seamless access to telecom, payments, entertainment, and everyday utilities.
Testimonials
“I had the pleasure of working with Ritika on multiple design projects for MyJio, where her creativity and attention to detail played a key role in shaping a seamless payments experience. Her ability to combine user-centric thinking with innovative design solutions made a significant impact on our product. A truly talented designer and a great team player!”
Mudassir Faizan
UI/UX Designer at MyJio
"Working with Ritika has been a delight. Her designs strike the right balance between user needs and business goals, delivered with speed and precision."
Prakhar Tiwari
Product Manager at Reliance Jio